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Strategic Management
To give students in depth knowledge of management related strategies related to the field of Management
Concept, Strategic intent, vision, mission, business definition and objectives, levels of Strategy- Corporate, Business & Functional level, Strategic management process, Environmental Scanning: External( Macro & Micro environment appraisal), Porters' Five forces model for Industry analysis, organization appraisal, SWOT Analysis
Concept, process, evaluation of alternatives, decision factors, contingency approach. Portfolio Analysis: BCG Matrix, GE Nine Cell Matrix, Gap Analysis
Growth, Stability, Retrenchment Combination, Business Level Strategy: Porters' Generic Business strategies, Cost Leadership, Differentiation & Focus. Competitive Advantage and Core Competence, Blue Ocean Strategy, Functional Level Strategies( Elementary Knowledge only)
Concept, Aspects and Issues in Strategic Implementation. Evaluation and Control: Meaning, Process, Techniques, and Elements of a Strategic control system- Feed forward control, Feedback control and concurrent control.
Corporate Social Responsibility (CSR) – Concept, Definition, Friedman’s Traditional view and Carroll’s Modern view of CSR, Responsibility towards various Stakeholders. Corporate Governance: An Overview, Management of corporate governance, duties, responsibilities, attributes and liabilities of corporate board.
• Azar Kazmi, Business Policy and Strategic Management, McGraw-Hill Education, 3rd edition, 2008.
• Prasad, L M. (1995), Business policy & strategy, New Delhi: Sultan Chand & Sons.
• David F R(2003), Strategic Management: Concepts and cases, New Jersey, Prentice Hall, 15th edition.
• Jauch, L R &Glueck, WF, Business policy and Strategic management, Tata McGraw Hill, 13/e, 2003.
