Concept, Strategic intent, vision, mission, business definition and objectives, levels of Strategy- Corporate, Business & Functional level, Strategic management process, Environmental Scanning: External( Macro & Micro environment appraisal), Porters' Five forces model for Industry analysis, organization appraisal, SWOT Analysis

Concept, process, evaluation of alternatives, decision factors, contingency approach. Portfolio Analysis: BCG Matrix, GE Nine Cell Matrix, Gap Analysis

Growth, Stability, Retrenchment Combination, Business Level Strategy: Porters' Generic Business strategies, Cost Leadership, Differentiation & Focus. Competitive Advantage and Core Competence, Blue Ocean Strategy, Functional Level Strategies( Elementary Knowledge only)

Concept, Aspects and Issues in Strategic Implementation. Evaluation and Control: Meaning, Process, Techniques, and Elements of a Strategic control system- Feed forward control, Feedback control and concurrent control.

Corporate Social Responsibility (CSR) – Concept, Definition, Friedman’s Traditional view and Carroll’s Modern view of CSR, Responsibility towards various Stakeholders. Corporate Governance: An Overview, Management of corporate governance, duties, responsibilities, attributes and liabilities of corporate board.