Undergraduate

PSO1

Demonstrate knowledge of the underlying theoretical concepts and multi-disciplinary principles associated with marketing, advertising and brand management.

PSO2

Understanding of key aspects of marketing, advertising and brand management including the acquisition of current and cutting edge thinking within its related industries.

PSO3

Provide knowledge and skills to support the study of advertising, product and brand management as a creative and dynamic activity.

PSO4

Identify major theories of advertising and brand and design management and recognize their relationship to social, cultural and technological changes and emergence of virtual organizations.

PSO5

Evaluate personal design methodology and to speculate on new, innovative approaches to the subject.

PSO6

Show awareness of the influence of formal and social contexts on new product development and the making and reception of advertising and brand communications.

PSO7

Develop awareness of important aspects and different contexts in consumer behaviour.

PSO8

Articulate, and apply specialized terminology and knowledge relevant to graphic design including relationships to other disciplines.

PSO9

Acquire and demonstrate competency in technical skills applicable to graphic designing.

PSO10

Demonstrate competency in technical skills applicable to graphic design and the ability to use design thinking strategies in an iterative design process.

Course

Cos

PSO1

PSO2

PSO3

PSO4

PSO5

PSO6

PSO7

PSO8

PSO9

PSO

10

ABM101

CO1

x

x

CO2

x

x

CO3

x

x

x

CO4

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x

ABM102

CO5

x

x

x

CO6

x

x

x

x

CO7

x

x

x

CO8

x

x

x

CO9

x

ABM103

CO10

x

x

x

CO11

x

x

CO12

x

CO13

x

x

ABM201

CO14

x

CO15

x

x

CO16

x

x

x

CO17

x

x

CO18

x

x

x

ABM202

CO19

x

x

CO20

x

x

CO21

x

x

CO22

x

x

CO23

x

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ABM203

CO24

x

x

x

CO25

x

CO26

x

CO27

x

x

CO28

x

x

x

ABM301

CO29

x

x

CO30

x

CO31

x

x

CO32

x

ABM302

CO33

x

x

x

CO34

x

x

x

CO35

x

x

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CO36

x

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CO37

x

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ABM303

CO38

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CO39

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CO40

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CO41

x

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CO42

x

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ABM401

CO43

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CO44

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CO45

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CO46

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ABM402

CO47

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CO48

x

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CO49

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CO50

x

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CO51

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ABM403

CO52

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CO53

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CO54

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CO55

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ABM501

CO56

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CO57

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CO58

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CO59

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ABM502

CO60

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CO61

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CO62

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CO63

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CO64

x

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ABM503

CO65

x

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CO66

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CO67

x

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CO68

X

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CO69

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ABM601

CO70

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CO71

x

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CO72

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CO73

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CO74

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ABM602

CO75

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CO76

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CO77

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CO78

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CO79

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ABM603

CO80

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CO81

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CO82

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CO83

x

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CO84

x

x