Digital Marketing Management

Course outcome

Learning and

teaching strategies

Assessment Strategies

On completion of this course, the students will be able to;

CO 120. Evaluate the importance of conversion and working with digital relationship marketing

CO 121. Demonstrate and identifying, assessing and selecting digital market opportunities.

CO 122. Assess emerging trends in digital marketing and critically assess the use of digital marketing tools by applying relevant marketing theories and frameworks.

CO 123. Investigate and evaluate issues in adapting to globalized markets that are constantly changing and increasingly networked.

CO 124. Create and develop the

Approach in teaching: Interactive Lectures, Group Discussion, Tutorials, Case Study,Practical demonstration

Learning activitiesfor the students: Self-learning assignments, presentations, exercises

Class test, Semester end          examinations,

Quiz,                  Practical Assignments, Presentation

traditional marketing mix within the

context of      a changing and extended

range of digital strategies and tactics

CO 125. Create the skills required in

conducting online research and online

research.