Course Detail

Semester I

MAM 121 Fundamentals of Management

MAM 121 Fundamentals of Management

MAM 122 Managerial Economics

MAM 123 Business Communication & Soft skills

MAM 124 Research for Management

MAM 125 Accounting for Managers

MAM 126 Basics of Entrepreneurship

MAM 127 Information Technology for Management

MAM128 Seminar on Contemporary Issues

Semester II

MAM 221 Organizational Behaviour

MAM 222 Marketing Management

MAM 223 Human Resource Management

MAM 224 Business Environment

MAM 225 Financial Management

MAM 226 Business Legislations

MAM 227 Operations Research

MAM 228 Seminar Presentation and Viva voce

Semester III

MAM 321 Principles of Advertising Management

MAM 322 Strategic Management

MAM 324 Advertising Media and Research

MAM 325 Integrated Marketing Communications

MAM 326 Graphic Designing I

MAM 326 Graphic Designing I

MAM 327 Corporate Internship and Viva voce

MAM 328 Community Engagement Services

MAM 422 Project Management

MAM 422 Project Management

MAM-323 Basics of Brand Management

Semester IV

MAM 424 Customer Relationship Management

MAM 421 Consumer Behaviour

MAM 422 Project Management

MAM 423 Strategic Brand Management

MAM 425 Brand Equity and Valuation

MAM 426 Graphic Designing II

MAM 427 Dissertation and Viva-voce