Project Management

Concept, Definition, Characteristics of a Project, Classification of Projects, Project Management Vs General Management, Steps in Project Management, Roles and qualities of a Project manager, Life cycle of a project, Project Contracting-Concept, terms and conditions of a contract, Types of contracts, Terminology of contracts

: Consumer Motivation, Perception and Personality, Formation and Modification of consumer attitudes.

Consumer Decision Process- Problem Recognition, Information Search, Evaluation of Alternatives and purchase, post-purchase process.
Organizational buying behaviour and consumerism: Influences on organizational buying Behaviour& organizational Buying Behavior Process.

or: Traditional models, contemporary models- Nicosia model, Howard Sheth model, Engel-Blackwell-Miniard model

: Concept of digital consumers, Types of digital consumers, paradigm shift in the behavior of digital consumers, New trends in digital marketing