Client Relations in Advertising

Marketing concepts. Marketing Mix and Product mix
• Marketing Communications
• Advertising
• Client servicing Department
• Client Servicing Executive
• Principles of Agency-Client relationship
• Creative Brief from the client
• Client Portfolio Creation

Brand Positioning.
• Briefing 360 degree approach
• Business correspondence(1)
• Business correspondence(2)
• Communication with client by mail, automatic response messaging, by phone, meeting appointment
• Research methods: Market context
• Research methods: Brand audit
• Research methods: Consumer print

Research methods: Competitor’s advertising insight
• Psychology of communication: Manipulative psychology & Stress management tips
• Psychology of persuasion
• Management principles. Time Management & Self-Management
• Motivation theories
• Motivation theories
• Organizational behavior: Personality
• Brainstorming techniques together with creative team: presentation of the research data

Media Planning – choosing the right media
• Media planning (Scheduling,Frequency & Reach)
• Brainstorming with the client
• Creating effective power point presentation (1)
• Creating effective power point presentation (2)
• Creating effective power point presentation (3)
• Presentation Skills: sell ideas!
• Body language during presentation/approaching the clients

Campaign Planning
• Budgent planning for Campaign
• Execution level of the campaign
• Measurement of campaign results (1)
• Measurement of campaign results (2)
• Client Crisis communication
• Communication Follow-up
• Handling objections and Negotiation