Business Communication

Paper Code: 
MAM 127
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

Course outcome

Learning andteaching strategies

Assessment Strategies

On completion of this course, the students will be able to;

CO 37. Analyse the role of communication in anorganization.

CO 38. Analyse the       basics of effectivewritten             and

verbal communication

CO 39. Analyse thetheoretical models ofcommunication                            and development        in communication research

CO 40. Analyze one’sown communication style in different contexts andmediums

CO 41. Evaluate the Awareness about responsibilities of a communicator,                            EthicalIssues and Legal Issues

CO 42. To be able to carry effective

business communication

Approach in teaching: Interactive Lectures, Group Discussion, Tutorials, Case Study, Demonstration

 

Learning activities for the students:Self-learning assignments, presentations, practical exercise

Class test, Semester endexaminations,Quiz, Assignments, Presentation, Peer Review

 

12.00
Unit I: 

Introduction to Communication: Meaning, Definition, Objective and Importance of Business
Communication; The Process and Models of Communication (Keith Davis, Lesikar)

12.00
Unit II: 

Effective Communication: – Effective Listening, Importance of Listening; How to be an effective
Listener. Effective Speaking, 7 C’s of Effective Communication.
Forms of Communication:- Oral/verbal, Written, audio visual, Nonverbal Communication; Types of Nonverbal
Communication
Kinesics, Paralanguage, Proxemics, types of communication (Vertical, Horizontal, Diagonal),
Medias of Communication (modern and face to face)
Barriers to Communication: Concept, Types, Overcoming barriers to communication.

12.00
Unit III: 

Meetings and Press Release
Meetings: Notice, Agenda and Minutes.
Press Release: Concept and Purpose Of Press Release, How To Write A Press Release, Components And
Steps Of Press Release

12.00
Unit IV: 

Development of Soft Skills : Emotional Intelligence, Interpersonal and Intercultural Communication
Skills, Team Building and Team Spirit, Business Etiquette, Negotiation Skills

12.00
Unit V: 

Report writing: Concept Of Report, Type Of Reports, Elements
And Essentials Of Report Writing
Written analysis of cases
*Case studies related to entire topics are to be taught.

Essential Readings: 

 Ronald E. Dulek and John S. Fielder, Principles of Business Communication, Macmillan Publishing
Company, London.
 Rajendra Pal, J. S. Korlahalli, Essentials of Business Communication, S.Chand, New Delhi
 Asha Kaul, Business Communication, Prentice Hall, New Delhi
 Pandey, Pareek, Madan and Sharma, Business Communication, RBD Professional Publications, Jaipur.

References: 

 Business Communications : Concepts, Cases and Applications, Chaturvedi,P.D, Pearson Education India,
2011
 Business Communication : Theory and Practice, Mathew, M.J., Rbsa Publishers (1 January 2002)
 Business Communication, Sinha, K. K., Taxmann Publications Private Limited; 4th edition (17 March
2012)

Academic Year: 
2022-2023
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