Coming soon
Project Management
To give students in depth knowledge of various aspects concerning selection, implementation and evaluation of a project.
Concept, Definition, Characteristics of a Project, Classification of Projects, Project Management Vs General Management, Steps in Project Management, Roles and qualities of a Project manager, Life cycle of a project, Project Contracting-Concept, terms and conditions of a contract, Types of contracts, Terminology of contracts
: Consumer Motivation, Perception and Personality, Formation and Modification of consumer attitudes.
Consumer Decision Process- Problem Recognition, Information Search, Evaluation of Alternatives and purchase, post-purchase process.
Organizational buying behaviour and consumerism: Influences on organizational buying Behaviour& organizational Buying Behavior Process.
or: Traditional models, contemporary models- Nicosia model, Howard Sheth model, Engel-Blackwell-Miniard model
: Concept of digital consumers, Types of digital consumers, paradigm shift in the behavior of digital consumers, New trends in digital marketing
• MajumdarRamanuj, Consumer Behaviour: Insights from Indian Market, PHI Learning Pvt. Ltd.,2013.
• Engel James F, Blackwell Roger and Miniard P. W: Consumer Behaviour; Thomson South Western, 2005.
• Satish K Batra& SHH Kazmi, Consumer Behaviour Text and cases, Second Edition, Excel Books 2008
• Loudon & Della Bitta: Consumer Behavior (fourth Edition); Tata McGraw-Hill Publishing Company Limited, New Delhi, 2002.
• Lindquist &Sirgy: Shopper, Buyer and Consumer Behavior (Second Edition); Biztantra, 2008.
• S. Ramesh Kumar: Conceptual Issues in Consumer Behavior - The Indian Context (First Edition); Pearson Education (Singapore) Pte. Ltd., Indian Print, 2003
