Coming soon
Strategic Management
• This course aims at helping students think about some of the important ethical Implications of the day-to-day happenings and practices of Indian industry and business.
• To improve ethical reasoning by correlating moral concepts to business practices - clarification of the values that determine managerial behaviour.
• To understand Indian Ethos & Values is an important feature of this paper.
Corporate Strategy: Concept, Strategic Management Process,
Strategic Formulation: Strategic Intent, Vision, Mission, Business Definition and Objectives.
Environmental Scanning: External- (Macro and Micro) environment appraisal, Porter Five Forces Model for Industry Analysis, Organizational Appraisal, SWOT analysis.
Choice of Strategy: Concept, Process, Evaluation of Alternatives,
Decision Factors ,Contingency Approach
Portfolio Analysis: BCG Matrix, GE Nine Cell Matrix, Gap Analysis
Corporate Level Strategy: Growth, Stability, Retrenchment Combination
Business Level Strategy: Porter’s Generic Business Strategies-Cost Leadership, Differentiation & Focus,
Competitive Advantage and Core Competence
Functional Level Strategies- Elementary knowledge only
Strategic Implementation:
Concept, Aspects and Issues in Strategic Implementation.
Evaluation and Control:
Meaning of Strategic control, Elements of a Strategic control system- Feed forward control, Feedback control and concurrent control.
1. Prasad, L, M. (1995), Business policy & Strategy, New Delhi : Sultan Chand & Sons.
2. Azar Kazmi, Business Policy and Strategic Management
1. David, F.R. (1997), Cases in Strategic management, New Jersey, Prentice Hall.
2. Jauch, L.R. & Glueck, W.F., Business policy and Strategic Management, McGraw- Hill.
3. Thompson & Strickland, Strategic Management-Concepts and Cases, Tata McGraw Hill Publishing Co. Ltd., New Delhi,
