Strategic Management

Paper Code: 
MAM 322
Credits: 
4
Contact Hours: 
60.00
Objective: 

To give students in depth knowledge of management related strategies related to the field of Management.

12.00
Unit I: 
Strategic Management

Concept, Strategic intent, vision, mission, business definition and objectives, levels of Strategy- Corporate, Business & Functional level, Strategic management process, Environmental Scanning: External( Macro & Micro environment appraisal), Porters' Five forces model for Industry analysis, organization appraisal, SWOT Analysis

12.00
Unit II: 
Choice of Strategy

Concept, process, evaluation of alternatives, decision factors, contingency approach.Portfolio Analysis: BCG Matrix, GE Nine Cell Matrix, Gap Analysis

12.00
Unit III: 
Corporate Level Strategy

Growth, Stability, Retrenchment Combination, Business Level Strategy: Porters' Generic Business strategies, Cost Leadership, Differentiation & Focus. Competitive Advantage and Core Competence, Blue Ocean Strategy, Functional Level Strategies( Elementary Knowledge only)

12.00
Unit IV: 
Strategic Implementation

Concept, Aspects and Issues in Strategic Implementation.Evaluation and Control: Meaning, Process, Techniques, and Elements of a Strategic control system- Feed forward control, Feedback control and concurrent control

12.00
Unit V: 
Ethical and Social Considerations in Strategic Management

Corporate Social Responsibility (CSR) – Concept, Definition, Friedman’s Traditional view and Carroll’s Modern view of CSR, Responsibility towards various Stakeholders.Corporate Governance: An Overview, Management of corporate governance, duties, responsibilities, attributes and liabilities of corporate board.

Essential Readings: 

• AzarKazmi, Business Policy and Strategic Management, McGraw-Hill Education, 3rd edition, 2008.
• Prasad, L M. (1995), Business policy & strategy, New Delhi: Sultan Chand & Sons.
• David F R(2003), Strategic Management: Concepts and cases, New Jersey, Prentice Hall, 15th edition.
• Jauch, L R &Glueck, WF, Business policy and Strategic management, Tata McGraw Hill, 13/e, 2003.

Academic Year: