Research for Management

Paper Code: 
MAM 124
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

Course Outcomes

Learning and teaching strategies

Assessment

Strategies

On completion of this course, the students will be able to;

CO 19. Distinguish between the various types of research and research design.

CO 20. Formulate the steps of a research process and apply them to conduct a research study.

CO 21. Design a questionnaire and use it for data collection

CO 22. Develop a hypothesis and test it.

CO 23. Analyze the collected data using various descriptive and statistical tools and techniques.

CO 24. Construct a research report.

Approach in teaching:

Class test, Semester end

Interactive Lectures, Group Discussion,

examinations, Quiz, Assignments, Presentation

Tutorials, Case Study

 

 

Learning activities for

 

the students:

 

Self-learning

 

assignments,

 

presentations

 

 

12.00
Unit I: 

Research: Definition, characteristics, Approaches-Deduction, Induction, Types of Research, Research
Process.
Research Design: Meaning, Features of a good research design. Types of Research Design-Exploratory,
Descriptive and Experimental studies

12.00
Unit II: 

Measurement Scales-Types of scales- Nominal, Ordinal, Interval and Ratio scales, Scaling Techniques:
Comparative and Non-comparative scaling
Data Collection: Primary and Secondary Data-Methods of collecting data

12.00
Unit III: 

Questionnaire Design-Objectives, hierarchy of Questions, Process, Lay out, Pilot testing
Sampling Design-Meaning of sample and population, Sampling techniques, sample size calculation
Preliminary data analysis- Descriptive statistics- Measures of central tendency (Mean, Mode, Median),
Measures of Dispersion (Variance, Standard Deviation, Range) [Applied Knowledge only

12.00
Unit IV: 

Hypothesis testing- process, student’s T test, Z test, Chi Square test, Kolmogorov Smirnov test
Correlation and Regression- Meaning, difference, Assumptions of regression, Regression equationinterpretation
and its application

12.00
Unit V: 

Analysis of Variance (ANOVA)- One-way and two-way classification.
Report Writing: Importance, Process, qualities of a Research report, Report layout

Essential Readings: 

 H K Dangi, Shruti Dewen, Business Research Methods, Cengage Learning
 Naresh Malhotra, Marketing Research, Pearson Education.

References: 

 Naval Bajpai, Marketing Research: An Indian Perspective, Pearson
 William G Zikmund, Business Research Methods, Cengage learning
 Cooper & Schindler, Marketing Research, Tata McGraw Hill.
 G C Beri, Marketing Research, Tata McGraw Hill.
 C.R.Kothari, Research Methodology, New Age Publication.
 Levin & Rubin, Statistics for Management, Pearson.
 Anderson, Statistics for Business and Economics, Sweeney and Williams
 Sancheti & Kapoor, Statistics: Theory, Methods and Application, Sultan Chand & Sons

Academic Year: 
2022-2023
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