Research for Management

Paper Code: 
MAM 124
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

Course Objective:

 

  • To enable the students to identify problems for managerial decision making, Design a research, collect data, analyze and write a report.

 

Course Outcomes (COs): At the end of this course, a student should be able to:

 

Course

Learning outcomes

(at course level)

Learning and teaching strategies

Assessment

Strategies

PAPER CODE

Paper Title

MAM 124

Research for Management

CO 1.Distinguish between the various types of research and research design.

CO 2.Formulate the steps of a research process and apply them to conduct a research study.

CO 3.Design a questionnaire and use it for data collection

CO 4.Develop a hypothesis and test it.

CO 5.Analyze the collected data using various descriptive and statistical tools and techniques.

CO 6.Construct a research report.

 

Approach in teaching:

Interactive Lectures, Group Discussion, Tutorials, Case Study

 

Learning activities for the students:

Self-learning assignments, presentations

Class test, Semester end examinations, Quiz, Assignments, Presentation
 

 

12.00

Research: Definition, characteristics, Approaches-Deduction, Induction, Types of Research, Research Process.
Research Design: Meaning, Features of a good research design. Types of Research Design-Exploratory, Descriptive and Experimental studies

12.00

Measurement scales-Types of scales- Nominal, Ordinal, Interval and Ratio scales, Scaling Techniques: Comparative and Non-comparative scaling
Data Collection: Primary and Secondary Data-Methods of collecting data

12.00

Questionnaire design-Objectives, hierarchy of Questions, Process, Lay out, Pilot testing
Sampling design-Meaning of sample and population, Sampling techniques, sample size calculation
Preliminary data analysis- Descriptive statistics- Measures of central tendency(Mean, Mode, Median), Measures of Dispersion(Variance, Standard Deviation, Range)

12.00

Hypothesis testing- process, student’s T test, Z test, Chi Square test, Kolmogorov Smirnov test
Correlation and Regression- Meaning, difference, Assumptions of regression, Regression equation-interpretation and its application

12.00

Analysis of Variance (ANOVA)- One-way and two-way classification.
Report Writing: Importance, Process, qualities of a Research report, Report layout

Essential Readings: 
  • Levin & Rubin, Statistics for Management, Pearson.
  • H K Dangi, Shruti Dewen, Business Research Methods, Cengage Learning
  • Naresh Malhotra, Marketing Research, Pearson Education.
  • C.R.Kothari, Research Methodology, New Age Publication.
  • G C Beri, Marketing Research, Tata McGraw Hill.
  • Cooper & Schindler, Marketing Research, Tata McGraw Hill.
  • Anderson, Statistics for Business and Economics, Sweeney and Williams
  • William G Zikmund, Business Research Methods, Cengage learning
  • Sancheti & Kapoor, Statistics:Theory, Methods and Application, Sultan Chand & Sons

 

 

Academic Year: 
2021-2022
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