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Organizational Behaviour
Course Objectives:
- Acquaint the students with concepts and techniques used in Micro-Economic Theory
- Enable them to apply this knowledge in business decision-making using both micro and macroeconomic principles. Emphasis is given to changes in the nature of business firms in the context of globalization.
Course Outcomes (COs):
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Course |
Course outcome (at course level) |
Learning and teaching strategies |
Assessment Strategies |
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Paper Code- |
Paper Title |
CO 6.Describe the nature and scope of managerial economics, concept of utility & consumer’s equilibrium from the perspective of organization. CO 7.Explain how changes in demand and supply affects the Business CO 8.Identify relationships between production output & costs and understand the relationship between revenue and costs. CO 9.Identify key characteristics and consequences of different forms of markets. CO 10.Apply the knowledge of Macroeconomic concepts in the business situations. |
Approach in teaching: Interactive Lectures, Group Discussion, Tutorials, Case Study
Learning activities for the students: Self-learning assignments, presentations |
Class test, Semester end examinations, Quiz, Assignments, Presentation |
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MAM 122
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Organizational Behaviour
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Meaning, Nature and Scope of managerial economics.
Constraints and Opportunity costs, Production Possibility Curve,
Demand and law of demand, Normal Goods, Substitute Goods, Veblen Effect, Bandwagon effect, Network Externality, Snob Effect, determinants of demand on demand function, change in demand, elasticity of demand-degrees, Measurement of price elasticity of demand-total expenditure method, proportionate method, point elasticity method. Demand forecasting- Meaning and techniques of demand forecasting, Law of supply (Conceptual)
Cost Concepts and Cost Output Relationship
Concepts of Revenue, Theory of Firm
Short Run and Long Run
Markets: Meaning, characteristics, types of markets-perfect and imperfect markets, Price and output determination in perfect competition, monopoly and monopolistic market.
Business cycles, Inflation, National Income, Political stability, Financial markets-Stock Market, Currency Market and Commodity Markets
• Satya P Das, Micro Economics for Business, Sage Publications Pvt. Ltd.
• Perloff & Brander, Managerial Economics and Strategy, Pearson Education
• Mathur, Yadav, Vyas, Business Economics, RBSA, Jaipur
• Jain,Khanna& Tiwari, “ Business Economics”,V K India enterprises, New Delhi.
• Adhikary, M. Business Economics.,New Delhi, Excel Books, 2000.
• Keat, Paul G & Philips K. Y. Young, Managerial Economics, Prentice Hall, New Jersey, 1996.
(Latest editions of the above books are to be referred)
