Introduction to Laws of Branding
- The Law of Expansion
- The Law of Contraction
- The Law of Publicity
- The Law of Advertising
- The Law of the Word
- The Law of Credentials
- The Law of Quality
- The Law of the Category
- The Law of the Name
- The Law of Extensions
- The Law of Fellowship
- The Law of the Generic
- The Law of the Company
- The Law of Sub brands
- The Law of Siblings
- The Law of Shape
- The Law of Color
The Law of Borders
- The Law of Consistency
- The Law of Change
- The Law of Mortality
- The Law of Singularity
1. Ries Al & Ries Laura, 22 Immutable Laws of Branding, Ransom Publications, 2006
1. Moorty Y.L.R., Brand Management, Vikas Publication, New Delhi
2. Verma Harsh V, Brand Management, Excel Books, New Delhi.
3. Kotler/Keller/Koshy/Jha, Marketing Management, Prentice-Hall of India, New Delhi.
4. David Akkar, Managing Brand Equity, Prentice-Hall of India, New Delhi
5. Kapoor Jagdeep, Nine Brand Shastras, Response BJIMS, New Delhi