Coming soon
Innovation and Entrepreneurship
Course Outcomes (COs):
|
Course outcomes |
Learning and teaching strategies |
Assessment Strategies |
|
On completion of this course, the students will be able to;
CO 108: Analyse the concept and functions of entrepreneurship and entrepreneur CO 109: Analyse and evaluate the various aspects of innovation and creativity CO 110: Distinguish and analyse various mechanism to build a successful business plan CO 111: Analyse and evaluate the feasibility of a business plan and learn securing and managing financial resources in organisations CO 112: Analyse and evaluate the framework of various types of product protection. CO 113: Examine and identity the relevance of Government of India Schemes for innovation and Entrepreneurship |
Approach in teaching:
Interactive Lectures, GroupDiscussion, Tutorials, Case Study
Learning activitiesfor the students: Self- learning assignments, presentations |
Class test, Semester endexaminations, Quiz, Assignments, Presentation |
Entrepreneurship/ Entrepreneur – Definition, features, types,
Qualities, Entrepreneur vs. Manager. Creativity and innovation – Stimulating creativity, organizational actions that enhance/hinder creativity, managerial responsibilities, sources of innovation in business.
Starting the New Venture - Generating Business Idea, Sources of New Idea, Methods of generating Ideas, creative problem solving, opportunity recognition, environment scanning, competitor and Industry analysis.
The Four stages of Growth model- pre start-up-stage, Start-up Stage, Early Growth Stage, Later Growth Stage.
Product Protection: Patents, Trademarks and Copyrights- Patents, Types of patents, Disclosures, The patent process, Patents in perspective, Trademarks, copyrights, Intellectual Property rights. International
Markets- Changing International Environment, Exporting, Importing, Establishing International Ventures, The foreign Environment Business, Sources of Information
Entrepreneurial Team and Business Formation- Matching Human
Resource needs and skills, The board of directors, Networking, Legal forms of business in perspective, sole proprietorship, partnership, corporations. Business Acquisitions and Franchising- Rationale for acquiring a Business, Evaluating acquisition opportunities, Methods of valuation, structuring the Acquisition, Franchising
Government of India Schemes for Innovation and Entrepreneurship-
Start up India, Make in India, Atal Innovation Mission (AIM), Support to Training and Employment Programme for Women (STEP), Jan Dhan- Aadhaar- Mobile (JAM),Digital India,Biotechnology Industry Research Assistance Council (BIRAC),Department of Science and Technology (DST), Trade related Entrepreneurship Assistance and Development (TREAD), Pradhan Mantri Kaushal Vikas Yojana (PMKVY), National Skill Development Mission, Science for Equity Empowerment and Development (SEED)
Business Plan - Concept, Characteristics, Preparation of business plan.
*Case studies related to entire topics are to be taught
• Fundamentals of Entrepreneurship, Sudha, G.S., RBD publication
• Entrepreneurship, Greene,Cynthia L, South-Western; 4th edition (1 January 2008)
• Innovation and Entrepreneurship, Drucker, P.F., HarperBusiness; Reprint edition (9 May 2006)
• Fundamentals of Entrepreneurship Mohanty,Sangram Keshari, Prentice Hall India Learning Private Limited (1 January 2005)
• Entrepreneurship : New Venture Creation, Holt,David H., Pearson Education India; First edition (10 March 2016)
• Entrepreneur's Toolkit : Tools and Techniques to launch and Grow your New Business, Harvard Business Review Press (23 November 2004)
• The Young Entrepreneur's Guide to Starting & Running a, Business, Mariotti, Currency; Revised, Updated edition (29 April 2014)
• The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses, Eric Ries Currency; Illustrated edition (13 September 2011)
E resources
• ACM Digital Library, acm.org
• Proquest, www.search.proquest.com
Journals
• Journal of Entrepreneurship
• National Digital Library
