Graphic Designing - II | Advertising & Brand Management

Paper Code:

ABM 203

Credits:

Contact Hours:

60.00

Max. Marks:

100.00

Objective:

Course Outcomes	Learning and teaching strategies	Assessment Strategies
On completion of this course, the students will be able to; CO24: Describe the concepts related to Adobe Illustrator. CO25: Execute the practical knowledge about the concepts and tools of Illustrator.	Approach in teaching: Interactive Lectures, Discussion, Tutorials, Reading assignments, Demonstration, Team teaching	Continuous assessment test, Semester end examinations, Quiz, tutorials, Assignments, Presentation, Individual and group projects
CO26: Identify, analyze and define illustration problems CO27: Develop imaginative and individual creative solutions to communication assignments through a structured process	Learning activities for the students: Self learning assignments, Effective questions, Giving tasks
CO28: Develop the knowledge and understanding of creation, presentation of illustration

10.00

Unit I:

Introduction
Introduction to Adobe illustrator, Features of Adobe Illustrator, Tool Box

12.00

Unit II:

Working with Tools
Working with Illustrator Documents Working with Shapes and Symbols

10.00

Unit III:

Working with Tools
Working with Colors, Gradients, and Patterns Drawing and Painting in Illustrator CS6

15.00

Unit IV:

Working with Tools
Working with Type Working with Layers
Working with Brushes, Graphic Styles, and Effects Automating, Saving, and Exporting

15.00

Unit V:

Practical Output
Creation of Corporate ID of a hypothetical company.
Wall calendar and Table calendar and greeting cards on different themes.

Essential Readings:

• Adobe Illustrator CS6, Adobe Press, 2012

Academic Year:

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