Entrepreneurship & New Enterprise Planning

Definition, features, types, Entrepreneur vs. Manager. Creativity and innovation – Stimulating creativity, organizational actions that enhance/hinder creativity, managerial responsibilities, sources of innovation in business.
Business Plan - Concept, Characteristics, Process.

Generating Business Idea, Sources of New Idea, Methods of generating Ideas, creative problem solving, opportunity recognition, environment scanning, competitor and Industry analysis.
Feasibility Planning – Concept, Four stages of Growth model, Fundamentals of feasibility plan, The feasibility Plan.

Marketing plan, Marketing research in the pre-start-up phase, Steps in preparing marketing plan, competitive Analysis:- Research after start-up.
Organizational Plan – Forms of ownership, designing organization structure, job design, manpower planning.

Asset management, Equity financing, cash budget, Working capital, Performa Income statement, Performa cash flow, Performa balance sheet, Break-Even-Analysis

on equity, venture capital, Financing, commercial banks, government programmes, Financial Institutions supporting entrepreneurs, Legal Issues – Intellectual property rights, patents, trademarks, copyrights, licensing & franchising.
Preparing Business Plan – Drawing Business plan, Preparing Project report