Digital Marketing Management

Paper Code: 
MAM 323
Credits: 
4
Contact Hours: 
4.00
Max. Marks: 
100.00
Objective: 

Objective: This paper has been designed to acquaint students with the basic understanding about digital Marketing

12.00
Unit I: 
Unit I

Introduction to Digital Marketing: Meaning and its Significance, Traditional Marketing Vs Digital Marketing, Digital Marketing Process Digital Marketing Channels

12.00
Unit II: 
Unit II

Social Media Marketing and Optimization (SMM):
Social Media Marketing and Optimization (SMM): Types of Social Media- Facebook, Instagram, Youtube, Linkedin, Twitter, Google Business(Map)

12.00
Unit III: 
Unit III

Search Engine Optimization
Search Engine Optimization: On page optimization, Off page optimization, Key Word Research, Competitor Analysis
Web Analytics: Introduction, Purpose and Significance, Google Analytics, Dashboard

12.00
Unit IV: 
Unit IV

Website Designing
Website Designing: Website Planning and Development, Types of websites, Understanding Domain and Webhosting, Creating a Blog

12.00
Unit V: 
Unit V

Emerging Concepts in Digital Marketing

Emerging Concepts in Digital Marketing :
Content Marketing, Affiliate Marketing, Buzz & Viral Marketing, Google Adwords, Google Adsense, Email Marketing.

Essential Readings: 

• Digital Marketing for Dummies by By Ryan Deiss and Russ Hennesberry, 2017
• Fundamentals Of Digital Marketing 2nd Edition by Puneet singh Bhatia, PEARSON INDIA, 2019
• Google AdWords for Beginners: A Do-It-Yourself Guide to PPC Advertising by Cory Rabazinsky, 2015

Academic Year: 
2021-2022
  • Printer-friendly version
  • PDF version