Business Communication

Paper Code: 
MAM 127
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

Objective: Communication is the key to successful business. It leads one to negotiate effectively and strike the right deal for the organization. This course provides insight into the technical and structural aspect of communication in business.

 

Learning outcomes: On completion of this paper student should be able to-

Course

Course outcome (at course level)

Learning and teaching strategies

Assessment Strategies

Paper Code-

Paper Title

CO 37.Analyse the role of communication in an organization.

CO 38.Analyse the     basics   of     effective written     and      verbal communication

CO 39.Analyse the theoretical models of communication             and development             in communication research

CO 40.Analyze one’s own communication style in different contexts and mediums

CO 41.Evaluate the Awareness about responsibilities of a communicator,             Ethical Issues and Legal Issues

CO 42.To be able to carry effective business communication

Approach in teaching: Interactive Lectures, Group Discussion, Tutorials, Case Study, Demonstration

Class test, Semester end examinations, Quiz, Assignments, Presentation, Peer Review

MAM 127

Business Communication

 

 

Learning activities for the students: Self-learning assignments, presentations, practical exercise

 
 

 

12.00

Introduction to Communication: Meaning, Definition, Objective
and Importance of Business Communication; The Process and
Models of Communication (Keith Davis,Lesikar)

12.00

Effective Communication: – Effective Listening, Importance of Listening; How to be an effective Listener. Effective Speaking, 7 C’s of Effective Communication.
Forms of Communication:- Oral/verbal, Written, audio visual, Nonverbal Communication; Types of Non-verbal Communication
Kinesics, Paralanguage, Proxemics, types of communication (Vertical, Horizontal, Diagonal), Medias of Communication (modern and face to face)
Barriers to Communication: Concept, Types, Overcoming barriers to communication.

12.00

Meetings and Press Release
Meetings: Notice, Agenda and Minutes.
Press Release: Concept And Purpose Of Press Release, How To Write A Press Release, Components And Steps Of Press Release

12.00

Development of Soft Skills : Emotional Intelligence, Interpersonal and Intercultural Communication Skills, Team Building and Team Spirit, Business Etiquette, Negotiation Skills

12.00

Report writing: Concept Of Report, Type Of Reports, Elements
And Essentials Of Report Writing
Written analysis of cases
*Case studies related to entire topics are to be taught.

Essential Readings: 
  • Ronald E. Dulek and John S. Fielder, Principles of Business Communication, Macmillan Publishing Company, London.
  • Rajendra Pal, J. S. Korlahalli, Essentials of Business Communication, S.Chand, New Delhi
  • Asha Kaul, Business Communication, Prentice Hall, New Delhi
  • Pandey, Pareek, Madan and Sharma, Business Communication, RBD Professional Publications, Jaipur.

 

(Latest editions of the above books are to be referred)

 

Academic Year: 
2021-2022
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