Course Detail

Semester I

ABM 101 Fundamentals of Marketing

ABM 103 Graphic Designing I

ABM102 Fundamentals of Branding

Semester II

ABM 201 Fundamentals of Advertising

ABM 202 Laws of Branding

ABM 203 Graphic Designing II

Semester III

ABM 301 Advertising Media & Media Planning

ABM 302 Brand Positioning

ABM 303 Graphic Designing III

Semester IV

ABM 401 Advertising Management

ABM 402 Brand Identity & Valuation

ABM 403 Graphic Designing IV

Semester V

ABM 501 Creative Advertising – Planning and Development

ABM 502 Brand Management

ABM 503 Graphic Designing V

Semester VI

ABM 601 Creative Advertising – Execution and Evaluation

ABM 602 Brand Equity

ABM 603 Graphic Designing VI