Guest lecture by Mr. Amit Hooda on “Branding in the Digital Era” A guest lecture was organized by the Department of Advertising and Brand Management on 4th October, 2018 by Mr. Amit Hooda, Director, The Wedding Connections, The Eventz & Crimson Park Hotels. Founded in year 2009, with its initial concept of evolving, designing social, corporate and government events, launches and conferences slowly the team at The Eventz dwelled into organizing the destination weddings at large The Wedding Connections. Accomplished Professional with over 18 years of rich experience in events, telecom, movies, media, TV, hotels, décor designing, operation systems & procedure designing, relationship management, business development, people management and destination weddings. His talk acquainted the students on the current and ongoing topics in advertising and sustaining brands. He exclaimed the importance self awareness and most importantly “Self introspection”-as an only mantra to succeed in the competition world. The students of the department felt overwhelmed and found the lecture knowledgeable.