2 Days Workshop - “Understanding Brands”

Department of Advertising & Brand Management had organised a two days workshop on 18 & 19 March 2013. The workshop was attended by 75 students of ABM, Fine Arts and Mass communication students of the university.

Mr. Hemant Bhati, Brand & Image Consultant, conducted the workshop. The objective of this workshop was to provide a fair idea on the basics of Brand Management with some “TO-DO” activities.
The Workshop was organized according to following schedule -
Day 1
- Understanding Brands and basic constituents of a Brand
- An overview of consumer behavior and changing Brand Dynamics in India
- Team activity and Contest
Day 2
- Workshop and Team Presentations
- Declaration of winning teams and Final Word.

The workshop helped students to understand the basic concepts of Brand Management and also to develop their analytical and creative skills. The workshop was fully interactive, creative and indeed interesting. It was a meaningful experience for the students.