Coming soon
Research for Management
Course Objectives:
- Identify problems for managerial decision making and design a research
2.Collect data, analyze it and write a report
Course Outcomes (COs):
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Course |
Course Outcome (at course level) |
Learning and teaching strategies |
Assessment Strategies |
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Paper Code-
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Paper Title |
CO 16.Discuss the various types of research and research design. CO 17.Identify the steps of a research process and apply them to conduct a research study. CO 18.Design a questionnaire and use it for data collection. CO 19.Analyze the collected data using various descriptive and statistical tools and techniques. CO 20.Write a research report.
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Approach in teaching: Interactive Lectures, Group Discussion, Tutorials, Case Study
Learning activities for the students: Self-learning assignments, presentations |
Class test, Semester end examinations, Quiz, Assignments, Presentation |
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MAM 124
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Research for Management
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Definition, characteristics, Approaches-Deduction, Induction, Types of Research, Research Process.
Research Design: Meaning, Features of a good research design. Types of Research Design-Exploratory, Descriptive and Experimental studies
Types of scales- Nominal, Ordinal, Interval and Ratio scales, Scaling Techniques: Comparative and Non-comparative scaling
Data Collection: Primary and Secondary Data-Methods of collecting data
Objectives, hierarchy of Questions, Process, Lay out, Pilot testing
Sampling design-Meaning of sample and population, Sampling techniques, sample size calculation
Preliminary data analysis- Descriptive statistics
process, student’s T test, Z test, Chi Square test, Kolmogorov Smirnov test
Correlation and Regression- Meaning, difference, Assumptions of regression, Regression equation-interpretation and its application
One-way and two-way classification.
Report Writing: Importance, Process, qualities of a Research report, Report layout
• Levin & Rubin, Statistics for Management, Pearson.
• H K Dangi, Shruti Dewen, Business Research Methods, Cengage Learning
• Naresh Malhotra, Marketing Research, Pearson Education.
• C.R.Kothari, Research Methodology, New Age Publication.
• G C Beri, Marketing Research, Tata McGraw Hill.
• Cooper & Schindler, Marketing Research, Tata McGraw Hill.
• Anderson, Statistics for Business and Economics, Sweeney and Williams
• William G Zikmund, Business Research Methods, Cengage learning
• Sancheti & Kapoor, Statistics: Theory, Methods and Application, Sultan Chand & Sons.
