Laws of Branding

- The Law of Expansion
- The Law of Contraction
- The Law of Publicity

- The Law of Advertising
- The Law of the Word
- The Law of Credentials
- The Law of Quality

- The Law of the Category
- The Law of the Name
- The Law of Extensions
- The Law of Fellowship
- The Law of the Generic

- The Law of the Company
- The Law of Sub brands
- The Law of Siblings
- The Law of Shape
- The Law of Color

- The Law of Borders
- The Law of Consistency
- The Law of Change
- The Law of Mortality
- The Law of Singularity