Creative Designing (Practical/ Project &Viva-Voce)

In this paper, students would apply all theoretical inputs of creative and message strategy, to prepare audio and audio visual communication on a given theme. The creative work that combines story, dialogues, music and ideas helps in to convey information to an audience.
The students will be divided in groups, depending on their aptitude and produce various audio ads, jingles, both on corporate and social themes. The idea behind the exercise is to make them to learn working as a team.

Exercise:
• Conceptualization of an advertising strategy for audio script
• Preparation of Radio Ads in group for any one product/service/NGO of their choice
• Formulation of Story Boards for FMCG products and social themes