Business Communication

Paper Code: 
MAM 127
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

Course Objective:

  1. This paper provides an insight into the technical and structural aspect of communication in business. Communication is the key to successful business. It leads one to negotiate effectively and strike the right deal for the organization

 

Course Outcomes (COs):  .  

Course

Course outcome (at course level)

Learning and teaching strategies

Assessment Strategies

 

Paper Code-

 

Paper Title

CO 31. Understand the role of communication in an organization.

CO 32. Understand the basics of effective written and verbal communication

CO 33.Understand the theoretical models of communication and development in communication research

CO 34. Analyze one’s own communication style in different contexts and mediums

CO 35.Awareness about responsibilities of a communicator, Ethical Issues and Legal Issues

 

Approach in teaching:

Interactive Lectures, Group Discussion, Tutorials, Case Study, Demonstration

 

Learning activities for the students:

Self-learning assignments, presentations, practical exercise

Class test, Semester end examinations, Quiz, Assignments, Presentation, Peer Review

MAM 127

Business Communication

 

12.00
Unit I: 
Introduction to Communication

Meaning, Definition, Objective and Importance of Business Communication; The Process and Models of Communication (Keith Davis,Lesikar)
Effective Communication: – Effective Listening, Importance of Listening; How to be an effective Listener. Effective Speaking, 7 C’s of Effective Communication.

12.00
Unit II: 
Forms of Communication

Oral/verbal, Written, audio visual, Nonverbal Communication; Types of Nonverbal Communication- Kinesics, Paralanguage, Proxemics, types of communication(Vertical, Horizontal, Diagonal), Medias of Communication (modern and face to face)
Barriers to Communication: Concept, Types, Overcoming barriers to communication.

12.00
Unit III: 
Meetings and Press Release

Notice, Agenda and Minutes.
Press Release: Concept And Purpose Of Press Release, How To Write A Press Release, Components And Steps Of Press Release

12.00
Unit IV: 
Development of Soft Skills

Emotional Intelligence, Interpersonal and Intercultural Communication Skills, Team Building and Team Spirit, Business Etiquette, Negotiation Skills

12.00
Unit V: 
Report writing:

Concept Of Report, Type Of Reports, Elements And Essentials Of Report Writing
Written analysis of cases

Essential Readings: 

• Ronald E. Dulek and John S. Fielder, Principles of Business Communication, Macmillan Publishing Company, London.
• Rajendra Pal, J. S. Korlahalli, Essentials of Business Communication, S.Chand, New Delhi
• Asha Kaul, Business Communication, Prentice Hall, New Delhi
• Pandey, Pareek, Madan and Sharma, Business Communication, RBD Professional Publications, Jaipur.

Academic Year: 
2020-2021
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