Postgraduate

Advertising Management

PROGRAMME OUTCOMES

PO1	To understand economic, legal, and social environment of Indian business and gain domain knowledge related to various functional areas of Management
PO2	To develop skills for Critical thinking, Business Analysis, Problem Solving and finding innovative solutions
PO3	To demonstrate a global outlook with the ability to identify aspects of the global business and Cross-Cultural Understanding
PO4	To develop responsiveness to contextual social issues / problems and exploring solutions, understanding business ethics, and resolving ethical dilemmas
PO5	To develop effective oral and written communication especially in business applications, with the use of appropriate technology (business presentations, digital communication, social network platforms and so on)
PO6	To learn to collaborate and demonstrate Leadership skills

PROGRAMME SPECIFIC OUTCOMES

PSO 1	To impart knowledge of functional areas of Management and its application in current Business environment to develop and broaden their management and leadership skills.
PSO 2	To develop capabilities in students to select and apply appropriate tools for solving complex managerial problems.
PSO 3	To harness entrepreneurial approach and skill sets
PSO 4	To develop analytical and critical thinking abilities for data-based decision making
PSO 5	To develop ability to understand and analyze global, economic, legal, social and ethical aspects of business.
PSO 6	To familiarize with recent trends in all domains of Management and develop research acumen.
PSO 7	To develop ability to communicate effectively and function efficiently on multidisciplinary teams.
PSO 8	To produce industry ready graduates having highest regard for Social Responsibility, Teamwork and Continuous Learning
PSO 9	To enhance and learn evolution of brand management, identify and evaluation.
PSO 10	To be able to synthesize, and utilise design processes with the various softwares’ like Illustrator, Adobe Photoshop.
PSO 11	To develop know-how of the various concepts related to marketing, advertising, media and media planning, creative advertisement and various aspects of advertising communication.
PSO 12	To impart knowledge of various branding and advertising, developing identity and nitty-gritty of advertising world.

COURSE ARTICULATION MATRIX: (MAPPING OF COS WITH POS)

Course	COs	PSO1	PSO2	PSO3	PSO4	PSO5	PSO6	PSO7	PSO8	PSO9	PSO10	PSO11	PSO12
MAM121	CO1
	CO2
	CO3
	CO4
	CO5
MAM122	CO6
	CO7
	CO8
	CO9
	CO10
MAM123	CO11
	CO12
	CO13
	CO14
	CO15
MAM124	CO16
	CO17
	CO18
	CO19
	CO20
MAM125	CO21
	CO22
	CO23
	CO24
	CO25
MAM126	CO26
	CO27
	CO28
	CO29
	CO30
MAM127	CO31
	CO32
	CO33
	CO34
	CO35
MAM128	CO36
	CO37
	CO38
MAM129	CO39
	CO40
	CO41
LAD 120	CO42
	CO43
	CO44
	CO45
MAM221	CO46
	CO47
	CO48
	CO49
	CO50
MAM222	CO51
	CO52
	CO53
	CO54
	CO55
MAM223	CO56	
	CO57
	CO58
	CO59
	CO60
MAM224	CO61
	CO62
	CO63
	CO64
	CO65
MAM225	CO66
	CO67
	CO68
	CO69
	CO70	
MAM226	CO71
	CO72
	CO73
	CO74
	CO75
MAM227	CO76
	CO77
	CO78
	CO79
	CO80
MAM228	CO81
	CO82
	CO83
MAM229	CO84
	CO85
	CO86
LAD 220	CO87
	CO88
	CO89
	CO90
MAM321	CO91
	CO92
	CO93
	CO94
	CO95
MAM322	CO96
	CO97
	CO98
	CO99
	CO100
MAM323	CO101
	CO102
	CO103
	CO104
	CO105
MAM324	CO106
	CO107
	CO108
	CO109
	CO110
MAM325	CO111
	CO112
	CO113
	CO114
	CO115
MAM326	CO116
	CO117
	CO118
	CO119
	CO120
MAM327	CO121
	CO122
	CO123
MAM328	CO124
	CO125
	CO126
LAD 320	CO127
	CO128
	CO129
	CO130
MAM421	CO131
	CO132
	CO133
	CO134
	CO135
MAM422	CO136
	CO137
	CO138
	CO139
	CO140
MAM423	CO141
	CO142
	CO143
	CO144
	CO145
MAM424	CO146
	CO147
	CO148
	CO149
	CO150
MAM425	CO151
	CO152
	CO153
	CO154
	CO155
MAM426	CO156
	CO157
	CO158
	CO159
	CO160
MAM427	CO161
	CO162
	CO163
LAD 420	CO164
	CO165
	CO166
	CO167