In this paper, students would apply all theoretical inputs of creative and message strategy, to prepare visual communication on a given theme. The art work, that combines images, words, and ideas to convey information to an audience, can be made with the use of a graphics software program such as CorelDraw or Adobe Photoshop.
The students will be divided in groups to function as agency personnel in various streams like account planning, copy writing, media planners, etc., depending on their aptitude and produce various art works, both on corporate and social brands. The idea behind the exercise is to make them to learn working as a team.

Exercise:
• Exercises based on Logo, Symbol and Slogan Design
• Conceptualization of an advertising strategy in group for any one product/service of their choice
• Formulation of advertising copy for product and social campaigns
• Redesigning and execution of print ads