Published on Advertising & Brand Management (https://advertising.iisuniv.ac.in)

Home > Seminar on Contemporary Issues

Seminar on Contemporary Issues [1]

Paper Code: 
MAM 128
Credits: 
2
Contact Hours: 
30.00
Max. Marks: 
100.00
Objective: 

Course Outcomes

Learning and teaching strategies

Assessment

Strategies

On completion of this course, the students will be able to;

Approach in teaching:

Lab class and regular

Viva and Presentation

CO 43: Examine the Contemporary issues in Management

CO 44: Examine published literature and conduct a systematic review of literature.

CO 45: Develop a report based on Systematic review of Literature

interaction with supervisor

Learning activities for the students:

Presentations

 

 

15.00
Unit I: 

Systematic Review of Literature-Resources and process

15.00
Unit II: 

Introduction to Data Analysis using Software
Data coding and data entry, custom frequency table; Exploring Data with Graphs- Histogram, Box Plots, Bar
Charts, Scatter plots, Line Charts

References: 

 Andy Field, Discovering Statistics using IBM SPSS Statistics, Sage Publishers
 David Gough, Sandy Oliver and James Thomas, An Introduction to Systematic Reviews, Sage Publications
 Anthony J Onwuegbuzie & Rebecca Frels, Seven Steps to a Comprehensive Literature Review- A
Multimodal and Cultural Approach, Sage Publications

Academic Year: 
2022-2023 [2]

Follow Advertising & Brand Management on:

IIS (Deemed to be University)

Gurukul Marg, SFS, Mansarovar, Jaipur 302020, (Raj.) India Phone:- +91-141-2400160-61, 2397906-07, Fax: 2395494, 2781158

Source URL: https://advertising.iisuniv.ac.in/courses/subjects/seminar-contemporary-issues-4

Links:
[1] https://advertising.iisuniv.ac.in/courses/subjects/seminar-contemporary-issues-4
[2] https://advertising.iisuniv.ac.in/academic-year/2022-2023