Advertising insight
• Concept of the Big idea advertising
• 360° concept advertising: business context, consumer context, cultural context
• Creative Brief
• Message Approaches
• Message Execution Styles
• Creative Strategy
• Execution of creative strategy (Layout and Design)

Brainstorming techniques
• Effective Copywriting
• Copywriter & Out-of –the –Box Thinking
• Brand Positioning in copywriting
• Techniques for Copwriting(Thinking Hats)
• Packaging as a self-sufficient medium
• Teasing advertising
• Copywriting for print media (1)

Copywriting for print media (2)
• Creating TV storyboard
• TV commercial’s text during post-production: motion and text
• Copywriting for outdoor media(1)
• Copywriting for outdoor media (2)
• Radio script writing
• Radio Sound effects
• Copywriting for Direct marketing

Copywriting for Web (1)
• Copywriting for Web (2)
• Copywriting for mobile marketing.
• Copywriting for the POPs
• Language of conversation – do not write, speak
• Guerilla marketing - interactive copywriting
• Online guerilla marketing
• Copywriting for social messages

Press release, memo & Business Proposal
• Business letters – official, yet creative
• Sales letters
• Repositioning Strategies (1)
• Repositioning Strategies (2)
• Persuasive Writing
• Advertising Ethics
• Legal aspects of advertising