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Laws of Branding [1]

Paper Code: 
ABM 202
Credits: 
3
Contact Hours: 
45.00
8.00
Unit I: 
Introduction to Laws of Branding

- The Law of Expansion
- The Law of Contraction
- The Law of Publicity

9.00

- The Law of Advertising
- The Law of the Word
- The Law of Credentials
- The Law of Quality

9.00

- The Law of the Category
- The Law of the Name
- The Law of Extensions
- The Law of Fellowship
- The Law of the Generic

9.00

- The Law of the Company
- The Law of Sub brands
- The Law of Siblings
- The Law of Shape
- The Law of Color

10.00

- The Law of Borders
- The Law of Consistency
- The Law of Change
- The Law of Mortality
- The Law of Singularity

Academic Year: 
2016-2017 [2]

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Source URL: https://advertising.iisuniv.ac.in/courses/subjects/laws-branding-1

Links:
[1] https://advertising.iisuniv.ac.in/courses/subjects/laws-branding-1
[2] https://advertising.iisuniv.ac.in/academic-year/2016-2017