Department of Advertising & Brand Management had organised a guest lecture on Friday, 24th January 2014. Second and fourth semester students of ABM department of the university attended the lecture.

Ms. Pooja Jain delivered the lecture. Lecture was focused on Advertising, Media Planning and graphic designing. The core emphasis was on the relevance of advertising in our lives bringing forth an insight to the techniques and planning of an advertising campaign, research related to it and knowing the correct target audience.
Every creative idea needs design, so talking about design and its relevance was another important note of discussion.

The lecture was fully interactive and indeed interesting. It was a meaningful experience for the students.